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Contact
Bronkhorst USA
1550 Valley Center Parkway Ste, 100
PA 18017 Bethlehem, Pennsylvania, USA
T: +1 610 866 6750
E: [email protected]
Area Sales Manager USA - West Coast
As an Area Sales Manager at Bronkhorst USA, you’ll be responsible for driving revenue growth and building strong customer relationships across the West Coast territory, including California, Oregon, Washington, Nevada, Idaho, and Arizona. In this field-based role, you’ll manage the full sales cycle, from identifying new business opportunities and providing technical consultation to preparing quotations, negotiating agreements, and closing orders. Working closely with end users, OEMs, system integrators, and distribution partners, you’ll help customers find the right flow measurement and control solutions for their applications. This is an excellent opportunity for someone who combines technical expertise with a consultative, relationship-focused approach to sales.
Join Bronkhorst USA and take ownership of a dynamic West Coast territory, helping customers solve complex challenges with industry-leading technology.
What to do
- Own the sales strategy and revenue targets for the West Coast territory, covering direct end users, OEM accounts, and channel/distributor partners.
- Identify, qualify, and develop new business opportunities across target markets including semiconductor, life sciences, chemical/process, energy, and analytical instrumentation.
- Conduct technical consultations with engineers and procurement teams to understand application requirements and recommend appropriate mass flow, pressure, and liquid flow control solutions.
- Prepare and present quotations, proposals, and product demonstrations; negotiate pricing and terms to close orders.
- Maintain and grow relationships with existing accounts to drive repeat business and identify expansion opportunities.
- Manage and support regional distributor and manufacturers' representative relationships, including training and joint sales calls.
- Represent Bronkhorst USA at regional trade shows, industry conferences, and customer events.
- Maintain accurate records of opportunities, quotes, and customer interactions in the company CRM.
- Collaborate with inside sales, application engineering, and customer service teams to ensure a seamless customer experience.
- Provide regular forecasts, pipeline updates, and market feedback to sales leadership.
- Monitor competitive activity and market trends within the territory and report insights to inform company strategy.
What to bring
- Bachelor's degree in Engineering (Mechanical, Chemical, or related field) or equivalent technical experience; a technical background is strongly preferred given the application-driven nature of the sales process.
- 3+ years of outside/field sales experience selling technical or capital equipment, instrumentation, or process control products in a B2B environment.
- Demonstrated ability to manage a multi-state territory and independently prioritize a sales pipeline.
- Familiarity with flow measurement, flow control, or related process instrumentation is a strong plus.
- Excellent verbal and written communication skills, including comfort presenting technical concepts to engineers and non-technical stakeholders alike.
- Proficiency with CRM systems and standard office/productivity software.
- Valid driver's license and ability to travel within the territory up to 50% of the time.
- Based in or willing to relocate to the West Coast region, ideally within reasonable proximity to a major metro area for travel efficiency.
Preferred:
- Existing relationships or account base within semiconductor, pharmaceutical, chemical processing, or analytical instrumentation markets.
- Experience selling through a distributor/rep network in addition to direct accounts.
- Familiarity with mass flow controllers, mass flow meters, or gas/liquid delivery systems.
Why choose us
- Competitive base salary plus bonus structure.
- Vehicle allowance, plus travel and expense reimbursement.
- Comprehensive health, dental, and vision benefits.
- 401(k) with company match.
- Ongoing product and technical training, including time with the Bronkhorst team at headquarters in The Netherlands.
- The opportunity to represent a globally respected, precision-engineering brand with strong growth momentum in the U.S. market.
About Bronkhorst
Bronkhorst USA is a leading manufacturer of low-flow mass flow meters and controllers for gases and liquids, serving customers in semiconductor, pharmaceutical, chemical, energy, laboratory, and industrial process markets. Our precision instrumentation is used worldwide in applications ranging from R&D benchtop systems to large-scale industrial processes. As part of the global Bronkhorst High-Tech group, we combine Dutch engineering heritage with responsive, U.S.-based sales and support.